There is a big difference between translation and localization. Most of the providers in the industry just translate. Localization happens when you get people who have deep technical knowledge of app development and high quality native speaking translators together.
For example, if you have a translator who doesn’t know what a CDATA tag is. You could end up with a localization that doesn’t work, or works badly.
Bad localizations, could result in bad reviews. And reviews in one language could be seen in all languages. These bad reviews could spell the end for your app.
Don’t compromise on Quality. Get your localization done by specialized localization agencies, NOT translation agencies. You worked hard to make a great app, give it the quality localization it deserves.
We develop our own apps. Before we came up with our service, we couldn't find a decent localization agency to localize our apps. And we absolutely had to localize our apps to reach more users.
When we would finally find one, it was always frustratingly overpriced. After much searching, we couldn't find anything. We were met with disappointment after disappointment.
So we took it on ourselves and developed the absolute best localization team with both specialized app development and language expertise. We helped a few friends with localization, and they loved it.
Our friends told us we should make this available to more people. We still remember our frustration with overpriced localization, and we commit to making localization affordable without compromising on quality.
Let's look at some of the alternatives to Localization for app marketing:
If you want to get press, you'd want a public relations company. The average publicist in New York City charges $7000 a month. It takes a minimum of 6 months to have a chance to get some press. This will cost you $42,000 on average!
Pay per click installs in the United States costs $2-$3 per install on average. So for the same $42,000 you could get 14,000 to 21,000 app installs. Still extremely expensive!
App localization to 16 different languages that'll open your app to twice as many people costs between $500 to $3000. It amplifies the effect of all other marketing.
With press and pay per click advertising, everytime you want more installs, you'll have to pay more money. You only have to do localization once and you get installs forever. There's no question, the very first cent you spend to get more installs on your app should be localization. Then do anything else.
We have helped many of our clients figure out the right languages for their app by analyzing their potential clients' demographics. We have found this process often helps our client unlock a treasure trove of new clients that they haven't even considered before.
Drop us a message and we'll help you find the right languages to localize / translate your app to reach everyone possible in your target audience.